CREATIVITY AND ETHICAL LIMITS OF SOCIAL MARKETING IN PUBLIC HEALTH
This paper aims to present the role of marketing creativity and how it can be applied in public health. Thus, there is a need to intersect three areas: marketing, public health and ethics. The idea of applying creative thinking does not refer only to promotion, but to the whole marketing complex, in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Sciences of Moldova
2020-07-01
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| Series: | Akademos: Revista de Ştiinţă, Inovare, Cultură şi Artă |
| Subjects: | |
| Online Access: | http://akademos.asm.md/files/Akademos%203_2020_p80-85.pdf |