The role of Instagram influencers as a source of fashion information

Social media has become a powerful communicating tool for the fashion industry, providing an instant, democratic, user-generated dissemination of fashion trends, particularly with the younger generations. Image-centred social media, such as Instagram are particularly well adopted for fashion communi...

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Bibliographic Details
Main Author: Tomovska Elena
Format: Article
Published: Union of Textile Engineers and Technicians of Serbia, Belgrade 2020-01-01
Series:Tekstilna industrija
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