Societal ethics and legal system facing contemporary marketing strategies: An Australian insight
An integral function of Australian market economy is the process of matching products/services with customers’ needs, desires and preferences. This process is greatly facilitated by advertising. Advertising not only provides information for the consumers but may also be used by the advertiser to br...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2005-12-01
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| Series: | Journal of Business Economics and Management |
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| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/8128 |