Pharma industry social communication in Italy: quantitative and qualitative analysis of data from a Social Observatory
Introduction. We developed a Social Observatory in the HealthCare (HC) & Pharma sector to better understand how the focus by Pharma companies on social communication has been implemented, following the new legislation that allows social advertising for over the counter (OTC) drugs. Methods and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AboutScience Srl
2021-06-01
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| Series: | AboutOpen |
| Subjects: | |
| Online Access: | https://journals.aboutscience.eu/index.php/aboutopen/article/view/2274 |