What is Good for General Motors is Bad for America: The 2009 Bailout Through the Lens of Heskett’s Design-Oriented Theory of Value
This research is an applied case study of the 2009 General Motors bailout using John Heskett’s economics as a starting point for analysis. In 1993, Heskett (1937–2014) wrote in International Design that GM’s myopic design vision at the corporate strategy level led to the company’s stagnation and an...
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| Format: | Article |
| Language: | English |
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Elsevier
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| Series: | She Ji: The Journal of Design, Economics and Innovation |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405872616300375 |