Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-...

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Bibliographic Details
Main Authors: Athapol Ruangkanjanases, Jun-Jer You, Shih-Wen Chien, Yin Ma, Shih-Chih Chen, Ling-Chi Chao
Format: Article
Published: Frontiers Media S.A. 2020-07-01
Series:Frontiers in Psychology
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.01433/full