The impact of social media on managing the image of the Polish national football team
Presented paper contains looks which mainly attempt to analyse the promotion in sport by social media and brand image management on the example of „Connected by football” channel.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-09-01
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| Series: | Physical Culture and Sport: Studies and Research |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/pcssr-2020-0018 |