From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?

From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?

There is increasing interest in determining the impact that employment of women in management positions may have on corporate social responsibility (CSR) initiatives. Various authors suggest that gender equality practices should be factored into the broader framework of CSR. Public policy could adop...

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Bibliographic Details
Main Author: Rozental Carmit Moshe
Format: Article
Language:English
Published: Sciendo 2019-12-01
Series:Review of Economic and Business Studies
Subjects:
personal marketing
gender equality
management
behavioral economics
handicap principle
Online Access:https://doi.org/10.1515/rebs-2019-0096
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spelling doaj-aac071a9c94c46ff9606cf9b87ed89ce2021-09-05T14:00:11ZengSciendoReview of Economic and Business Studies2068-72492019-12-0112213314210.1515/rebs-2019-0096rebs-2019-0096From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?Rozental Carmit Moshe0„Alexandru Ioan Cuza” University of Iasi, RomaniaThere is increasing interest in determining the impact that employment of women in management positions may have on corporate social responsibility (CSR) initiatives. Various authors suggest that gender equality practices should be factored into the broader framework of CSR. Public policy could adopt an ethic that strengthens the moral commitment to social involvement of men and women alike, and expresses public responsibility for women’s experiences in both the public and private spheres. Following this logic, the research question for the present article is: What marketing strategy factors can be utilized by women to influence their attainment of senior managerial positions?https://doi.org/10.1515/rebs-2019-0096personal marketinggender equalitymanagementbehavioral economicshandicap principle
collection DOAJ
language English
format Article
sources DOAJ
author Rozental Carmit Moshe
spellingShingle Rozental Carmit Moshe
From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?
Review of Economic and Business Studies
personal marketing
gender equality
management
behavioral economics
handicap principle
author_facet Rozental Carmit Moshe
author_sort Rozental Carmit Moshe
title From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?
title_short From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?
title_full From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?
title_fullStr From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?
title_full_unstemmed From the Handicap Principle to Brand Strategy – Are Gender Equality Practices And CSR Related?
title_sort from the handicap principle to brand strategy – are gender equality practices and csr related?
publisher Sciendo
series Review of Economic and Business Studies
issn 2068-7249
publishDate 2019-12-01
description There is increasing interest in determining the impact that employment of women in management positions may have on corporate social responsibility (CSR) initiatives. Various authors suggest that gender equality practices should be factored into the broader framework of CSR. Public policy could adopt an ethic that strengthens the moral commitment to social involvement of men and women alike, and expresses public responsibility for women’s experiences in both the public and private spheres. Following this logic, the research question for the present article is: What marketing strategy factors can be utilized by women to influence their attainment of senior managerial positions?
topic personal marketing
gender equality
management
behavioral economics
handicap principle
url https://doi.org/10.1515/rebs-2019-0096
work_keys_str_mv AT rozentalcarmitmoshe fromthehandicapprincipletobrandstrategyaregenderequalitypracticesandcsrrelated
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