Advertisement-Click Prediction Based on Mobile Big Data from HyXen AdLocus
The popularity of Internet has made advertisement marketing gone virtualized and location-based mobile advertising successful in recent years. Adlocus, an APP developed by HyXen Technology, is one good example to achieve this. This advertising software can tailor to the campaign needs and target use...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taiwan Association of Engineering and Technology Innovation
2016-10-01
|
| Series: | Proceedings of Engineering and Technology Innovation |
| Online Access: | http://ojs.imeti.org/index.php/PETI/article/view/250 |