Significance of the Big Data phenomenon for making marketing decisions in real time
The success of the company's management concept depends on the ability to provide quality and comprehensive information by establishing personalized communication with consumers in real or near real time. This form of communication has become the imperative of modern business in the business de...
| Main Authors: | , , |
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| Format: | Article |
| Language: | srp |
| Published: |
University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2018-01-01
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| Series: | Ekonomija: teorija i praksa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2018/2217-54581802035Z.pdf |