INFLUENCE OF ENDOGENOUS FACTORS ON THE BEHAVIOR OF CONSUMPTION AND BUYING FOR THE POPULATION OF RESITA
This paper aims to highlight the important goal for a modern enterprise, the consumer, not as an option, but as an objective of every enterprise, according to the company mission on the market in postmodern marketing. The historical development of the study of consumer behavior is closely relate...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2014-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2014-01/50_Dinu%20Gabriel.pdf |