Modelo Analítico de Processo Estratégico: Aplicação no Episódio de Criação da Escola de Artes, Comunicação e Humanidades (EACH) da USP
The aim of the paper is to understand the strategic process of creating a new unit in a public university, through an analytical model developed by the author. The study is based on the strategic management of university organizations, focusing on the process of strategies formation in this kind of...
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| Format: | Article |
| Language: | Portuguese |
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Emerald Publishing
2014-12-01
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| Series: | REGE Revista de Gestão |
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| Online Access: | http://www.revistas.usp.br/rege/article/view/99950 |