ORGANIZATIONAL CULTURAL CROSSVERGENCE AND INNOVATION: EVIDENCE FROM JAPANESE MULTINATIONALS IN EMERGING MARKETS
This study investigates the potential of organizational cultural crossvergence for local market innovation. For surviving in heterogeneous local context, multinational corporation subsidiaries are required to realize innovation for local market. From the cross-cultural point of view, there exist thr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2017-06-01
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| Series: | Cross-Cultural Management Journal |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/CMJ2017_I1_6.pdf
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