Forming Partnership Relations by Applying Social Media Marketing Tools

The purpose of the article is to study the main digital channels of marketing activities and determine the methodology of building partnership relations in the value chain in social networks for retail operators. The research results in determining the basic digital channels, tools and technologies...

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Bibliographic Details
Main Author: Proskurnina Nadiia V.
Format: Article
Language:English
Published: PH "INZHEK" 2020-12-01
Series:Problemi Ekonomiki
Subjects:
Online Access:https://www.problecon.com/export_pdf/problems-of-economy-2020-4_0-pages-201_209.pdf