PERAN PERSEPSI NILAI DALAM MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI PRODUK KOSMETIK MAYBELLINE DI KOTA DENPASAR
<p><em>The rapid growth and increasing competition in the business of cosmetic product and also the more selective consumer, makes cosmetic companies do efforts in providing information about the products and create a positive association to attract potential customers. The purpose of th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2015-10-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | http://ojs.unud.ac.id/index.php/jmbk/article/view/15800 |