Discursive strategies for theming the communicative space of advertising message
The paper reports on application of epochs’ cultural codes as discursive strategies for theming the communicative space of advertising message and rheming goods (services) provided against the background. National-cultural signs in multimodel advertising discourse are subject to semiotic coding rule...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | Polylinguality and Transcultural Practices |
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| Online Access: | http://journals.rudn.ru/polylinguality/article/viewFile/2359/1832 |