Discursive strategies for theming the communicative space of advertising message

The paper reports on application of epochs’ cultural codes as discursive strategies for theming the communicative space of advertising message and rheming goods (services) provided against the background. National-cultural signs in multimodel advertising discourse are subject to semiotic coding rule...

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Bibliographic Details
Main Author:	L V Moiseenko
Format:	Article
Language:	English
Published:	Peoples’ Friendship University of Russia (RUDN University) 2014-12-01
Series:	Polylinguality and Transcultural Practices
Subjects:	advertising message national-cultural signs precedent texts paremia stereotypes persuasiveness
Online Access:	http://journals.rudn.ru/polylinguality/article/viewFile/2359/1832

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spelling	doaj-ab53646492424da89dc6dd02df9e8fd52020-11-24T22:00:51ZengPeoples’ Friendship University of Russia (RUDN University)Polylinguality and Transcultural Practices2618-897X2618-89882014-12-010269772359Discursive strategies for theming the communicative space of advertising messageL V Moiseenko0Moscow State linguistic universityThe paper reports on application of epochs’ cultural codes as discursive strategies for theming the communicative space of advertising message and rheming goods (services) provided against the background. National-cultural signs in multimodel advertising discourse are subject to semiotic coding rules and are part of the metadiscursive mechanism enabling to create a persuasive text within an information shell.http://journals.rudn.ru/polylinguality/article/viewFile/2359/1832advertising messagenational-cultural signsprecedent textsparemiastereotypespersuasiveness
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	L V Moiseenko
spellingShingle	L V Moiseenko Discursive strategies for theming the communicative space of advertising message Polylinguality and Transcultural Practices advertising message national-cultural signs precedent texts paremia stereotypes persuasiveness
author_facet	L V Moiseenko
author_sort	L V Moiseenko
title	Discursive strategies for theming the communicative space of advertising message
title_short	Discursive strategies for theming the communicative space of advertising message
title_full	Discursive strategies for theming the communicative space of advertising message
title_fullStr	Discursive strategies for theming the communicative space of advertising message
title_full_unstemmed	Discursive strategies for theming the communicative space of advertising message
title_sort	discursive strategies for theming the communicative space of advertising message
publisher	Peoples’ Friendship University of Russia (RUDN University)
series	Polylinguality and Transcultural Practices
issn	2618-897X 2618-8988
publishDate	2014-12-01
description	The paper reports on application of epochs’ cultural codes as discursive strategies for theming the communicative space of advertising message and rheming goods (services) provided against the background. National-cultural signs in multimodel advertising discourse are subject to semiotic coding rules and are part of the metadiscursive mechanism enabling to create a persuasive text within an information shell.
topic	advertising message national-cultural signs precedent texts paremia stereotypes persuasiveness
url	http://journals.rudn.ru/polylinguality/article/viewFile/2359/1832
work_keys_str_mv	AT lvmoiseenko discursivestrategiesforthemingthecommunicativespaceofadvertisingmessage
_version_	1725842400642859008

Discursive strategies for theming the communicative space of advertising message

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