CHARACTERISTICS AND WAYS TO OVERCOME THE INSUFFICIENCIES OF MARKETING BANKING
In this work on a basis T-criterion and Friedman’s test 4 groups of the main problems in development of banking services in Irane:1) a human factor are revealed and considered; 2) lack of the competition in the bank sphere; 3) political factors; 4) technical obstacles. Low level of marketing of bank...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
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| Series: | Statistika i Èkonomika |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/475 |