The Creativity of the Verbal and Nonverbal Advertising Codes of Banks Operating in Croatia
Marketing is one of the key ways in which marketers and markets communicate, while advertisements are an integral part of our lives. In 2015 Croatia had one central bank, 27 banks, 1 savings bank, and 5 housing savings banks. Despite the numerous attempts and pressures exerted on the banks, or the S...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Center for Philosophy of Media and Media Research
2016-09-01
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| Series: | In Medias Res |
| Subjects: | |
| Online Access: | http://www.centar-fm.org/inmediasres/images/pdf/9/B.%20Baric%20i%20A.%20Jurcic,%20Kreativnost%20verbalnog%20i%20neverbalnog%20koda%20reklamnih%20poruka....pdf |