THE YIN AND YANG OF CSR ETHICAL BRANDING
Within the current discourse and the often overly-commercialized hyperbole of branding and positioning, there is a particular area that has not been given due attention. Yet, with the rapid changes and the multiple crises of present-day realities, a frequently neglected area, emerges as vitally impe...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2007-01-01
|
| Series: | Asian Academy of Management Journal |
| Subjects: | |
| Online Access: | http://www.usm.my/aamj/12.2.2007/AAMJ%2012-2-5.pdf |