Apprehending The Tour Operators Destination Brand Knowledge
The present study aims to understand and assess the tour operators destination brand knowledge of an Indian heritage tourism circuit the ‘Golden Triangle’. The concept has been measured utilizing Keller’s conceptual framework of the brand knowledge. The brand nodes in the framework are analysed in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_21_vol_8__3__2019.pdf |