Precedent phenomena in advertisement of beauty industry products on Russian and English advertisements

The article considers precedent phenomena as one of the ways to attract recipient’s attention in advertisements of beauty industry products. Advertisements used in the research were posted in the social media of Instagram, mainly as Stories, advertisements are accompanied by audio and visual support...

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Bibliographic Details
Main Authors: Nakhimova Elena A., Pototskaya Nadezhda P.
Format: Article
Language:deu
Published: Publishing and Printing Center NOSU 2019-12-01
Series:Актуальные проблемы филологии и педагогической лингвистики
Subjects:
Online Access:http://philjournal.ru/upload/2019-4/140-146.pdf