NUDGING: A VERY SHORT GUIDE

This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important nudges. It also provides a short discussion of the question whether to create some kind of separate behavioral insights unit, capable of conducting its own research, or instead to re...

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Bibliographic Details
Main Author: Cass R. Sunstein
Format: Article
Language:English
Published: Universidade Federal do Rio de Janeiro 2018-02-01
Series:Revista de Estudos Institucionais
Subjects:
Online Access:https://www.estudosinstitucionais.com/REI/article/view/223