ATTITUDES OF SERBIAN CONSUMERS TOWARD ADVERTISING THROUGH SPORT WITH REGARD TO THE FREQUENCY OF THEIR PARTICIPATION IN SPORTS ACTIVITIES
Advertising is an attractive promotional tool for marketers who can use it to strengthen communication with consumers and persuade them to purchasing certain product or service (Bjelica et al., 2014; Muratović et al., 2014). Hence, there is nececity to analyse their general attitudes among various q...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2015-05-01
|
| Series: | Sport Mont |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_43-44-45_p50-56.pdf |