Analisis Dampak Kepercayaan pada Penggunaan Media Pemasaran Online (E-Commerce) yang Diadopsi oleh UMKM: Perspektif Model DeLone & McLean

Abstrak. The purpose of this research that to test on the effect of trust to used media of electronic commercewho adoption by SMEs through assessment of the success model of information system by Delone & Mclean (2003). In addition, this research purpose too that hand over the empiric fact of th...

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Bibliographic Details
Main Authors: Rahmad Solling Hamid, Muhammad Ikbal
Format: Article
Language:English
Published: Institut Teknologi Bandung 2017-12-01
Series:Jurnal Manajemen Teknologi
Subjects:
Online Access:http://dx.doi.org/10.12695/jmt.2017.16.3.6