Spolutvorba při rozvoji image v automobilovém odvětví: Možnosti a omezení
Purpose of the article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in wh...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | ces |
| Published: |
Faculty of Business and Management
2013-10-01
|
| Series: | Trendy Ekonomiky a Managementu |
| Subjects: | |
| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/70 |