Spolutvorba při rozvoji image v automobilovém odvětví: Možnosti a omezení
Purpose of the article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in wh...
Main Authors: | , , |
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Format: | Article |
Language: | ces |
Published: |
Faculty of Business and Management
2013-10-01
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Series: | Trendy Ekonomiky a Managementu |
Subjects: | |
Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/70 |