Analysis of the Strategies of the Film Chains that have Determined their Market Structure: Cinepolis Approach
This work identifies the market structure to which Cinépolis belongs through the strategies of differentiation (innovation and localization) and the one based on the resources executed by Cinépolis and Cinemex. It is analyzed through the structure-behavior-performance model of the industry. with a f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srusti Academy of Management
2019-12-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/1493163321_5%20Analysis%20of%20the%20Strategies%20of%20the%20Film%20Chains%20that%20have%20Determi.pdf |