Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qual...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2015-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123035866005 |