Evolution in banking operations: From transactions to personal relationships
The ability of banks to achieve a high rate of customer retention is caused by redefining business objectives and strategic choice that foreground efficient and effective creation and delivery of value to target consumers. The combination of data and advanced analytics enable financial institutions...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201737143Z.pdf |