Relationships Between Librarians and Faculty Still Need Further Investigation. A Review of: Phelps, S. F., & Campbell, N. (2012). Commitment and trust in librarian-faculty relationships: A systematic review of the literature. The Journal of Academic Librarianship, 38(1), 13-19. doi:10.1016/j.acalib.2011.11.003

<b>Objective</b> – To examine how the KeyMediating Variable (KMV) model of Morganand Hunt’s Commitment-Trust Theory ofRelationship Marketing can be used to look atthe relationships between librarians andfaculty as reported in the literature.Relationship marketing stresses customerretenti...

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Bibliographic Details
Main Author: Giovanna Badia
Format: Article
Language:English
Published: University of Alberta 2012-09-01
Series:Evidence Based Library and Information Practice
Subjects:
Online Access:http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/17456/14271