Are additives unnatural? Generality and mechanisms of additivity dominance

Naturalness is important and valued by most lay Western individuals. Yet, little is known about the lay meaning of “natural”. We examine the phenomenon of additivity dominance: adding something to a natural product (additive) reduces naturalness more than removing an equivalent entity (“subtractive...

Full description

Bibliographic Details
Main Authors: Sydney E. Scott, Paul Rozin
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2017-11-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/17/17608b/jdm17608b.pdf