Corporate Communication on Twitter: Management and Administration
This paper focuses on the use of Twitter in institutional communication. Many institutions are still unaware of how Twitter works and the great potential that it has for corporate communication. Twitter allows institutions to provide relevant content to the users and allows starting conversations, f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid
2015-05-01
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| Series: | Disertaciones |
| Subjects: | |
| Online Access: | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/3999 |