Romanian branded hotels: are they worth the effort?

The presence of branded hotels in Romania remains relatively modest after two decades since the first Sofitel (Accor Hotels) entered the market. Thus, the number of branded hotels increased since 2005 when they were first investigated. The present study investigates the RevPAR of the Romanian hotels...

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Bibliographic Details
Main Authors: Cornelia POP, Monica-Maria COROS, Maria-Andrada GEORGESCU, Maria BONEA
Format: Article
Language:English
Published: General Association of Economists from Romania 2018-12-01
Series:Theoretical and Applied Economics
Subjects:
Online Access: http://store.ectap.ro/articole/1358.pdf