Measuring the Nonmonetary Component of General Value for Goods and Services

The recently introduced theory of general value addresses two distinct components of value: monetary and nonmonetary. The introduction of the nonmonetary component of value helps explain many types of decisions and choices, which were not clearly understood before, and helps with the strategic plann...

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Bibliographic Details
Main Authors: Sergey K. Aityan, Alexey K. Ivanov-Schitz, Eugenia Logunova
Format: Article
Language:English
Published: EconJournals 2017-09-01
Series:International Journal of Economics and Financial Issues
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/ijefi/issue/32021/354200?publisher=http-www-cag-edu-tr-ilhan-ozturk