Acquiescence or Resistance: Group Norms and Self-Interest Motivation in Unethical Consumer Behaviour
Understanding why consumers behave unethically has gained scholarly attention; many studies have examined it from psychological or social environmental perspectives. However, few studies provide the link between internal and external factors associated with unethical behaviours, and few studies expl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-04-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/8/2190 |