Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit
<em>PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI)
2020-06-01
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Series: | AFEBI Management and Business Review |
Subjects: | |
Online Access: | http://journal.afebi.org/index.php/ambr/article/view/280 |