Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit

<em>PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce...

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Bibliographic Details
Main Authors: Muhammad Hasan Absori, Deni Ramdani
Format: Article
Language:English
Published: Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI) 2020-06-01
Series:AFEBI Management and Business Review
Subjects:
Online Access:http://journal.afebi.org/index.php/ambr/article/view/280