THE FACTORS THAT INFLUENCE THE ROMANIAN CONSUMERS' DECISION TO BUY WINE
An increase in wine consumption on the Romanian market, in the context of the decline in world wine production, creates the premises for the development of the Romanian wine producers ’ businesses. In this paper, the author aims at identifying the factors that can influence the Romania...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2018-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2018/BULETIN%20I%20PDF/03_BARBULESCU.pdf |