Legitimacy as a barrier: An analysis of Brazilian premium cocoa and chocolate legitimation process
How can a product be legitimated when the legitimation process includes another legitimate product as a barrier? To address this question, we conducted a process theorization through in-depth analysis of interviews and newspaper articles in the context of Brazilian premium cocoa and chocolate market...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2018-06-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74969/71783 |