Loyalty programs in the function of customer relationship strategy
The aim of this paper is to analyse the loyalty program in the function of selecting the most adequate customer relationship strategy in the retail sector. Strengthening retailers' competitiveness on the market is realized on the basis of development and creation of an interactive and long-term...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738251M.pdf |