Aceh young users purchase intention by online store exposure on Facebook
This study aims to determine the effect of advertising exposed by Lazada Indonesia on Facebook toward online purchase intention among the youth in Aceh, particularly the students of Syiah Kuala University. This study uses the Hierarchy-Effect Model to determine the advertising impact. This study use...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2017-01-01
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| Series: | International Journal of Data and Network Science |
| Subjects: | |
| Online Access: | http://www.growingscience.com/ijds/Vol2/ijdns_2018_6.pdf |