Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale
Purpose – To evaluate how different consumer profiles react to the adoption of new technologies through the replication and validation of the TAP scale in Brazil. Design/methodology/approach – We designed a descriptive study of a quantitative nature applied through a survey. Exploratory and con...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Fundação Escola de Comércio Álvares Penteado
2019-11-01
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Series: | Revista Brasileira de Gestão De Negócios |
Subjects: | |
Online Access: | https://rbgn.fecap.br/RBGN/article/view/3955/pdf |