Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale
Purpose – To evaluate how different consumer profiles react to the adoption of new technologies through the replication and validation of the TAP scale in Brazil. Design/methodology/approach – We designed a descriptive study of a quantitative nature applied through a survey. Exploratory and con...
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Fundação Escola de Comércio Álvares Penteado
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Online Access: | https://rbgn.fecap.br/RBGN/article/view/3955/pdf |
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doaj-ad6bd7d443ec48f695c7b18d9f9094db2021-07-02T07:48:52ZengFundação Escola de Comércio Álvares PenteadoRevista Brasileira de Gestão De Negócios1806-48921983-08072019-11-0121186102doi.org/10.7819/rbgn.v0i0.3955Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity ScaleRafael Bittencourt0Stefânia Ordovás de Almeida1Clécio Falcão Araujo2PUCRS, Business School, Graduate Program in Business, Porto Alegre, BrazilPUCRS, Business School, Graduate Program in Business, Porto Alegre, BrazilSENACRS College, Business School, Porto Alegre, Brazil Purpose – To evaluate how different consumer profiles react to the adoption of new technologies through the replication and validation of the TAP scale in Brazil. Design/methodology/approach – We designed a descriptive study of a quantitative nature applied through a survey. Exploratory and confirmatory factorial analysis procedures were performed in order to validate the scale. We used t tests to check for statistical differences between consumer profiles. Findings – The TAP scale proved to be a valid and reliable instrument to measure technology adoption propensity among Brazilian consumers. In this group, those in a higher domain of computational innovation showed greater proficiency in the technology adoption process. In a comparison of the data from our study with those of the original one in the USA, Brazilians presented a higher propensity for technology adoption. Originality/value – The study provided advancements in three ways: 1) validating the TAP scale for Brazilian usage; 2) bringing insights to research on innovation in specific domains; 3) contributing to the studies about potential differences between developed and emergent countries related to new technology adoption and late acceptance of innovation.https://rbgn.fecap.br/RBGN/article/view/3955/pdfTechnology Adoption Propensity; Cultural Differences; Scale Validation; Consumer Profiles. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Rafael Bittencourt Stefânia Ordovás de Almeida Clécio Falcão Araujo |
spellingShingle |
Rafael Bittencourt Stefânia Ordovás de Almeida Clécio Falcão Araujo Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale Revista Brasileira de Gestão De Negócios Technology Adoption Propensity; Cultural Differences; Scale Validation; Consumer Profiles. |
author_facet |
Rafael Bittencourt Stefânia Ordovás de Almeida Clécio Falcão Araujo |
author_sort |
Rafael Bittencourt |
title |
Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale |
title_short |
Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale |
title_full |
Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale |
title_fullStr |
Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale |
title_full_unstemmed |
Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale |
title_sort |
adoption of technological products and services for different consumer profiles: an analysis using the technology adoption propensity scale |
publisher |
Fundação Escola de Comércio Álvares Penteado |
series |
Revista Brasileira de Gestão De Negócios |
issn |
1806-4892 1983-0807 |
publishDate |
2019-11-01 |
description |
Purpose – To evaluate how different consumer profiles react to the
adoption of new technologies through the replication and validation
of the TAP scale in Brazil.
Design/methodology/approach – We designed a descriptive study
of a quantitative nature applied through a survey. Exploratory and
confirmatory factorial analysis procedures were performed in order
to validate the scale. We used t tests to check for statistical differences
between consumer profiles.
Findings – The TAP scale proved to be a valid and reliable instrument to
measure technology adoption propensity among Brazilian consumers.
In this group, those in a higher domain of computational innovation
showed greater proficiency in the technology adoption process. In a
comparison of the data from our study with those of the original one
in the USA, Brazilians presented a higher propensity for technology
adoption.
Originality/value – The study provided advancements in three ways:
1) validating the TAP scale for Brazilian usage; 2) bringing insights
to research on innovation in specific domains; 3) contributing to the
studies about potential differences between developed and emergent
countries related to new technology adoption and late acceptance of
innovation. |
topic |
Technology Adoption Propensity; Cultural Differences; Scale Validation; Consumer Profiles. |
url |
https://rbgn.fecap.br/RBGN/article/view/3955/pdf |
work_keys_str_mv |
AT rafaelbittencourt adoptionoftechnologicalproductsandservicesfordifferentconsumerprofilesananalysisusingthetechnologyadoptionpropensityscale AT stefaniaordovasdealmeida adoptionoftechnologicalproductsandservicesfordifferentconsumerprofilesananalysisusingthetechnologyadoptionpropensityscale AT cleciofalcaoaraujo adoptionoftechnologicalproductsandservicesfordifferentconsumerprofilesananalysisusingthetechnologyadoptionpropensityscale |
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