Identifikace role produktového manažera a vytvoření standardní typové pozice Produktový manažer

The purpose of the article: Is to clarify the profile role of a product manager in present entrepreneurial routine in the Czech Republic. It is said about the Product Manager that he is a product evangelist, responsible for managing full product lifecycles of their products, while ensuring accurate...

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Bibliographic Details
Main Author: Zuzana Wroblowská
Format: Article
Language:ces
Published: Faculty of Business and Management 2013-10-01
Series:Trendy Ekonomiky a Managementu
Subjects:
Online Access:https://trends.fbm.vutbr.cz/index.php/trends/article/view/83