Developing a blog trust scale via an international Delphi panel
Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and measur...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2020-09-01
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| Series: | European Research on Management and Business Economics |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883420303004 |