Visitor satisfaction at a local festival: An analysis of the Strawberry festival in George, South Africa

The aim of this research was to assess visitor satisfaction at a local festival since it is crucial for festival management to monitor and evaluate visitor satisfaction in order to understand and identify the needs and perceptions of attendees, which in turn allows organisers to design and tailor th...

Full description

Bibliographic Details
Main Author: Dr T. Ramukumba
Format: Article
Language:English
Published: AfricaJournals 2019-05-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_8_3__2019.pdf