Consumer Ethical Decision Making: Intensity, Self-Consciousness and Neutralization Techniques

The purpose of the study is to examine the effect of moral intensity on self-conscious emotions and neutralization techniques in the context of ethical decision making among consumers. A sample of 388 shopping mall retail consumers was recruited through self-administered survey technique. Descript...

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Bibliographic Details
Main Authors: Syed Afzal Moshadi Shah, Shehla Amjad
Format: Article
Language:English
Published: University of Wollongong 2017-03-01
Series:Australasian Accounting, Business and Finance Journal
Subjects:
Online Access:http://ro.uow.edu.au/aabfj/vol11/iss1/6