Marketingový význam body image
Consumer behavior is significantly influenced by body image. Psychological, social and cultural reflections of body image play serious role in marketing approach as they noticeably enter the buying decision process of consumers. Commonly substantial attention is devoted to problems connected with b...
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| Format: | Article |
| Language: | ces |
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Faculty of Business and Management
2013-11-01
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| Series: | Trendy Ekonomiky a Managementu |
| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/168 |