The Importance of Store Image and Retail Service Quality in Private Brand Image-Building
Objective: The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose to address this issue by seeking answers to th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2017-03-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | http:////eber.uek.krakow.pl/index.php/eber/article/view/178 |