The Importance of Store Image and Retail Service Quality in Private Brand Image-Building
Objective: The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose to address this issue by seeking answers to th...
Main Authors: | Adi Alić, Emir Agić, Merima Činjarević |
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Format: | Article |
Language: | English |
Published: |
Cracow University of Economics
2017-03-01
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Series: | Entrepreneurial Business and Economics Review |
Subjects: | |
Online Access: | http:////eber.uek.krakow.pl/index.php/eber/article/view/178 |
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