Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners
Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site ( AshleyMadison.com ) catering to advertisers engaged in existing pair-bonded relations...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2010-10-01
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| Series: | Evolutionary Psychology |
| Online Access: | https://doi.org/10.1177/147470491000800403 |